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The Story that Changed a Community

When Texas Mayor Ed Smith III was diagnosed with prostate cancer, he elected to forego conventional treatment in favor of a whole food, plant-based diet. The results were nothing short of miraculous: his cancer disappeared. He and his wife embarked on a mission to help their town and community adopt a healthier lifestyle based on plant foods. Their story is being told in THE MARSHALL PLAN. The documentary focuses on the transformation of one town into a healthier place when its residents adopted new eating strategies. The stories of Marshall's residents are combined with interviews from expert doctors and researchers in the field of nutrition, and professional athletes.


The filmmakers



Director, co-producer
Contact: caroline@hofmann.media



Executive producer
Contact: rolandboni@gmail.com



Caroline Hofmann and Roland Boeni are a Switzerland based film team. Caroline is a former journalist and PR advisor to major national brands and global Fortune 500 companies. Roland is a practicing M.D. in Zurich.

Upon seeing an article published in the New York Times about Mayor Smith's efforts to raise his community of Marshall back to health from within what is called the stroke belt in America (because so many there have strokes and die of heart disease), we knew we had to take action. 

Shortly after reading the NYC article we flew to Marshall, Texas. Once on the ground there, we were blown away by the remarkable stories of transformation and triumph the people there shared with us. 

It’s so very rare to encounter a story that absolutely must be told, but when you do, it becomes your all consuming passion to do so.